At Tweegra, we have daily conversations with business owners, influencers and big brands who want to increase their social media presence and following. Most of them seem to have one thing in common. They don’t know how to plan their social media posting and take time to engage with their target audience.
In this post, I want to share an easy strategy to help you make a rock-solid social media plan and automize the whole process so that you don’t have to stress about when to post on social media. You will also get a FREE calendar template to plan your posting on all social media channels.
Firstly, why do you need to have a plan?
Well, having a plan will make it easier for you to stay consistent, as you should know by know (by reading the previous posts) consistency is key if you want to build your online brand and increase your followers.
It will also help you keep track of how your results are changing depending on when you post, how often you post and how you can improve your strategy.
The most important thing is that you can let go of overthinking around when and what to post as you have already planned it out and scheduled it in advance.
You are going to have to do some work when setting your calendar up and creating your posts, but it’s way easier to have a couple of hours at the beginning of every month to plan and schedule your posts than to have to think about it every day.
1) What is your goal?
First, you need to specify what your goal is. Why do you want to post on social media, and what do you want to share. Find your big why and stick with your goal. It will make it easier to choose what to post and who to share it too.
My own goal is to inspire young people to travel more and get out of the rat-race. Knowing that makes it easier for me to choose my content, write my captions, and know when to post, as it would be when most of my young followers and friends are online (more about that further down).
2) Which channels are you using?
Being everywhere all the time is great. You will be able to reach a broader audience and connect with more potential clients, but is it a reality for you to be active on all social media platforms all the time? Probably not, so let’s focus on the channels where you feel you have the biggest opportunity to grow, where your target audience is and that you feel comfortable using.
For my personal use, Instagram is my main focus as I share a lot of pictures, all of my friends and growing community are active there, and I have the biggest reach. I put most of my focus on Instagram, but I also post and provide tons of value on Facebook, as I can share the posts in different niche-groups and create events.
Figure out what platforms you want to focus on. If all, that’s great, but you if you feel overwhelmed you don’t have to be active on all platforms all the time. It’s better to provide high-quality content on fewer channels!
3) When is your audience active?
The easiest way to check this is to monitor your posts and check the stats of them. On Instagram (once you have created a business account), you find the stats and when your audience is most active on your profile. Go to “Business Insights”, scroll down to followers. The blue bars indicate how active your followers are at a certain time. You can post multiple times a day, but I would recommend focussing on the peak hours of your followers.
Another way to find out when your audience is active and engages with your content is to test. Post on Monday morning, and then post a similar post on Tuesday afternoon, and see which one gets the most engagement.
4) Plan and Schedule your posts.
When you know who your audience is, what you would like to share with them, and when they are the most active, the most difficult part of the job is done. The next step only requires a little bit of your time, and most of it can be automized.
Firstly, you need to download this FREE Social Media Calendar that will help you plan your posts on all different channels and have an easy overview of how often you post, what you post about, and how much engagement you are getting. If you use this calendar (and not only download it) it will help you to not get overwhelmed or confused about whether or what you should post.
Click on the picture to download straight to your computer
Once you have used the calendar to plan your posts, you can either put a reminder in your normal work calendar (like google or outlook), or you can schedule your posts and post them automatically through third-party apps.
Plannthat is mostly focused on Instagram, but what I like about the app is that you can schedule and see what your feed will look like after you post your pictures so that you can create cool patterns and themes on your Instagram account.
Of course, you can let us do all the work of planning, making and scheduling all of your Social Media posts and content so that you can do what you do best, run your business.
I hope this gave you some clarity in how to plan and post your content on Social Media channels so that you can provide high-quality content to your followers without feeling stressed and overwhelmed!